Consertus | Amman New Downtown Case Study

Creating a new downtown for
a capital city

Amman needed a modern city center—one that reflects its identity while integrating seamlessly with the existing urban fabric. For Al Abdali Investment & Development, the challenge extended beyond design to orchestration: defining the vision, frameworks, and infrastructure for a district of this scale while coordinating multiple interdependent assets, stakeholders, and timelines. The project comprises a $3.5B mixed-use development spanning 750,000 m² of land and over 1,000,000 m² of built-up area, including hotels, serviced apartments, retail, offices, and major public infrastructure. Consertus was engaged to lead this effort, bringing planning, design, engineering, and delivery together under a fully integrated model.

Client

Al Abdali Investment & Development

Solutions

Engineering & Design | Advisory | Delivery

End Market

Transportation | Commercial

Investment

$3.5B

One lead partner across the full development life cycle

The challenge was immense: How do you design an entirely new urban district at this scale? How do you establish the regulations, infrastructure, and landmark buildings that will define a capital city’s future while managing the complexity of multiple interdependent contracts, disciplines, and delivery timelines across a $3.5B program? Consertus served as lead consultant across planning, design, engineering, and delivery—supporting the project from concept through construction. Across each phase, a single, integrated team maintained alignment between design intent, engineering execution, and on-site delivery.

Master planning & regulatory framework: Defined the district vision, development controls, and planning guidelines governing every plot
Infrastructure engineering & supervision: Designed and oversaw construction of roads, utilities, and core infrastructure systems
Catalyst developments: Delivered two landmark mixed-use assets:
- The Boulevard: 237,000 m² mixed-use destination
- Abdali Mall: 234,000 m² retail and residential complex
Connectivity infrastructure: Designed the Shmeissani Interchange to resolve congestion and connect the district to the wider city

A new urban core—built, connected, and activated

Today, the Amman New Downtown stands as a landmark development in the region, reshaping the city’s commercial, residential, and cultural center.

$3.5B urban development delivered at city scale
471,000 m² of anchor assets across The Boulevard and Abdali Mall
$700M in catalyst developments driving commerce and activity
Improved city connectivity through critical infrastructure investment

By integrating planning, architecture, engineering, and construction oversight, Consertus ensured consistency, quality, and delivery across every layer of the program—turning a vision for a new downtown into a lasting, built reality.